Saying “Hi” to a whole new chapter for Spectrum. 👋

What a ride this one was.

It was such a pleasure to be part of the incredible VCCP US team behind this massive campaign for Spectrum introducing "Hi" and helping bring Spectrum’s next chapter to life, as it expands its reach to 70+ million homes and businesses across 45 states.

From live action to VFX, CGI, OOH, digital, social, radio and everything in between, this was a truly enormous production with a lot of moving parts, big creative swings, and an incredible amount of collaboration across teams and time zones.

So proud of what we made and, even more so, of the people who made it happen.

Huge thank you to our incredible partners at Spectrum, Caviar, CANADA, Nevada, Nomad, ARC Creative, VERSUS, Mr. Bronx Audio Post and Sonic Union — and to the brilliant teams across VCCP who brought this thing from brief to screen.

CAVIAR — Production
Miguel Campaña — Director
Salim El Arja — Executive Producer
Richard Weager — Line Producer

NOMAD — Edit
Jai Shukla — Lead Editor
Ally Gondeck — Editor
Tommy Palumbo — Editor
Valerie J. McAndrews — Head of Production
Nicole Murray — Senior Producer
Jodi McCormack — Assistant Editor

ARC CREATIVE — VFX / CGI
Gavin Wellsman — Creative Director
Catherine M. Fischer — Executive Producer
Chloe Gauthier — Senior Producer

VCCP — Leadership
Brett Edgar — CEO
Matt MacDonald — Chief Creative Officer
Robert Valdes — Head of Production
Jonny Shaw — Chief Strategy Officer
Julia Morrissey — Managing Partner

VCCP — Brand Creative
Alex Little — Executive Creative Director
Mauricio Alarcón — Creative Director
Alfred Marks — Associate Creative Director
Cory Frame — Associate Creative Director
Alberto Rodriguez — Senior Writer
Mapi Bartolomé — Senior Art Director
Liv Holland — Senior Content Creator
Danny Garcia, MBA Garcia — Content Creator
Flavio Alvarez — Multicultural Copywriter

VCCP — Business Creative
Ryan Quigley — Creative Director
Christopher Nelson — Creative Director / Art Director

VCCP — Production
Denise Sante Santé — Executive Producer
Estela Duce — Executive Producer
Jennifer Wolfe — Studio Director
Kevin Bostic II Bostic — Associate Producer

An enormous thank you to everyone who helped make this one happen. Very proud to have been part of this team. ❤️