Gus the Gut, a wise-talking stomach-shaped puppet created for Hot Pockets, bridges the gap between tweens and parents by translating teen hunger into something everyone understands.

By leaning into teenage humor and habits, we turned hunger into the unmistakable sound of a satisfied belly, one that happily says “thank you” after a Hot Pockets snack.

Read more about the campaign here: https://lnkd.in/eN93KG8x

Agency: Day One Agency
Group SVP, Production: Jiffy Iuen
VP Brand: Valerie Gunn Kim
VP, Creative Director: Brent Pritchett
Director, Story: Scott Model
Director of Integrated Production: Alena Schiappacasse
Production Company: Greenpoint Pictures
Directors: Miche Sieg, Rose Chirillo
Editor: Chris Duce
Puppet Maker: Puppet Heap