Gus the Gut, a wise-talking stomach-shaped puppet we helped hashtag#client Hot Pockets create, bridges the gap between tweens and parent communication, letting busy parents know that Hot Pockets will keep their kids fed.

We embraced teenage behavior and humor, translating hunger into the unmistakable sound of a full, happy belly, one that says “thank you” after eating Hot Pockets.

Read more about the campaign here: https://lnkd.in/eN93KG8x

Agency: Day One Agency
Group SVP, Production: Jiffy Iuen
VP Brand: Valerie Gunn Kim
VP, Creative Director: Brent Pritchett
Director, Story: Scott Model
Director of Integrated Production: Alena Schiappacasse
Production Company: Greenpoint Pictures
Directors: Miche Sieg, Rose Chirillo
Editor: Chris Duce
Puppet Maker: Puppet Heap