ALENA SCHIAPPACASSE

I AM A DIRECTOR OF INTEGRATED PRODUCTION IN NEW YORK, NY

I’m a Senior Producer and Director of Integrated Production based in New York, specializing in end-to-end campaign production across film, photography, digital, social, and experiential platforms.

My background spans documentary and television production as well as senior roles within creative agencies including Doubleday & Cartwright, Day One Agency, and Red Antler. I’ve led production for brands such as American Express, Sephora, Converse, The North Face, and Consumer Reports—overseeing everything from nimble, culturally responsive content shoots to multi-million-dollar global campaigns.

I’m known for bringing a balance of creative instinct and operational rigor to the work. With a degree in Economics and a minor in Film, I approach production both strategically and creatively—building systems, managing budgets, and leading cross-functional teams while protecting the integrity of the idea.

Whether I’m running a large set or coordinating complex integrated campaigns across creative, strategy, media, and post teams, my focus is always the same: create the structure that allows great ideas to happen.

I’m available for freelance and consulting roles as a Senior Producer, Executive Producer, or Director of Integrated Production.