ALENA SCHIAPPACASSE

I AM AN EXECUTIVE PRODUCER IN NEW YORK, NY

🎬 | Executive Producer | Senior Producer

I’m an Executive Producer-level senior producer and production leader with 9+ years of experience across advertising, film/TV, fashion, and culture-led brand storytelling. I specialize in building and delivering integrated campaigns at scale, leading projects from early concept through final execution across digital, social, print, OOH, and film.

My work sits at the intersection of culture and commerce, partnering with globally recognized brands including Converse, Nike Jordan, Sephora, American Express, The North Face, UGG, Proenza Schouler, Luar, Union LA, MasterClass, Anheuser-Busch, Hot Pockets, and Pacifico. I bring a hybrid lens of creative development and production leadership, translating ideas into strategically grounded, beautifully executed work.

I’ve led cross-functional teams, managed multi-layered budgets, and overseen end-to-end production workflows across fast-moving agency and entertainment environments. My background also includes line producing and serving as a key production lead on documentary series for Netflix, the History Channel, and other networks, bringing strong narrative instincts and editorial sensibility into branded storytelling.