The Converse SHAI 001, co-created with Shai Gilgeous-Alexander, is a culmination of his desire to redefine performance basketball footwear, both as an athlete and as creative director of Converse Basketball.

Client: Converse
Talent: Shai Gilgeous-Alexander

Agency: Day One Agency
SVP Brand: Alex Slavin
Creative Director: Phuong Nguyen
Head of Production: Jiffy Iuen
Head Of Post: Darian Carpenter
Integrated Producer: McKensie Brown
Line Producer: Alena Schiappacasse

Director: Justin French
DP: Alexander Dynan
DP(Shai Footage): Blake Nelson
AD: August West
Production Design: Elaina Sullivan
Wardrobe: Melissa Leamon

Studios: Smashbox Studios
Music/ Foley: One Thousand Birds Laura Dopp
Edit: Day One Agency
Color: Evan Bauer Rare Medium